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ShowCloud

Content Is Key

As your show printer, we are in a unique position to accumulate a body of content that is unrivaled by any other arm of the show process. Because we have access to 100% of the show information, including things like company info, attendee info, exhibitor information, maps, locations, up-to-the-minute press information, and more, delivering that information in print only begins to scratch the surface of effective direct marketing.

Getting Content Into the Cloud

By incorporating that content into a live information system that is accessible via the internet, a myriad of delivery mechanisms are unlocked, allowing information to flow freely between devices, which creates the opportunity for data collection that could fundamentally change the face of trade show advertising.

Serving Multiple Interfaces

From a computer to a phone to print, trade show materials become instantly accessible to the attendee. This introduces an unprecedented opportunity for attendees to enter a trade show and know instantly where to go and what to do, helping them achieve their show goals with stunning efficiency, all while being served targeted advertising. 

Serving Relevant and Personalized Information

By maintaining a cloud-based content delivery system in addition to your printed materials, attendees can get vital, up-to-the-second information they need to effectively browse the trade show and communicate with potential new business leads efficiently.

Trade Show Analytics & Data Analysis

Every time content in any form is served to a user via the cloud, it is recorded statistically. The aggregation of this data becomes invaluable analytics. Imagine being able to sell advertising space at a higher price because you have analytics showing that the ad space is located in the most people-dense location in the entire trade show? Imagine an attendee interfacing with an interactive directory that exchanges a print out of their customized show planner in exchange for their contact information.

Whatever the circumstance, having attendee behavior in a data format that can be analyzed, the trade show itself as well as the advertisers can maximize the effectiveness of every aspect of their event, all while attendees get the information they want, how then want, when they want. There are only winners in this equation.